A bulk majority of websites on the internet today, are built on what is referred to as a Content Management System, well, CMS for short. And, of the numerous content management system software available like Droopal, Wix and Joomla, among others, 40% of websites and blogs are hosted on WordPress. Even big brands like Sony Music and TechCrunch, as well as even bigger brand blogs like Time, CNN NewsRoom, Spotify Newsroom, et al all use WordPress. This brings us to the question, “what is it that makes WordPress THE TOP-DOG, and why should you use it?”
- User-Friendly: Topping this list is the indisputable fact that WordPress is user friendly. The carefully and intuitively designed interface makes the learning and adaptation process seamless. That way, anyone, even non-tech-savvy people, can create, manage, track, and publish content. Similarly, as we discussed earlier, WordPress is highly scalable. This means that the individual or business can start with little things like a contact form or even a landing page, and grow into a full-scale online shop, directory, membership website, and more!
- SEO-Friendly: SEO is an acronym for Search Engine Optimization, simply the process of optimizing a website to improve its ranking and visibility in search engine results pages (SERPs). Now, not only is any regular website built on the software pre-optimized to rank higher, but it also provides a plethora of plugins like WordPress Meta SEO, and Yoast SEO, among others, to further improve the visibility of your website.
- Customization: Another advantage of the content management system, WordPress, is that there is a plug-in for everything. The best part is that thousands of these effective plugins are FREE. You can customize and change the appearance of your site with plugins like WP Touch and Swift Bar, or increase functions like website load speed with W3 Total Cache, as well integrate your social media with JetPack, et al.
- Responsive Design: WordPress themes are mostly designed to be responsive, meaning they adapt to different screen sizes, including desktops, laptops, tablets, and smartphones. This is crucial for delivering an optimal user experience across all devices.
Like every other thing, if not properly maintained or utilized by you, THE USER, WordPress is not above disadvantages. In a nutshell, some of these issues you could encounter, if you don or properly optimize your site could include:
- Security Concerns: It is safe to say that since about 70% of WordPress installations are at risk of being hacked, security breaches are a common issue. But not to fret, you can circumvent this by keeping your website and plugins updated to minimize risk. You could also install plugins like Wordfence Security, Sucuri, and Jetpack to boost security and protect your site.
- Performance Issues: If WordPress websites are not properly optimized, the chances that they may slow down or occasionally become unresponsive are very high. As such, these poor performance issues can negatively affect the user experience. You are advices to get a proper hosting, discontinue the use of shared hosting and migrate to a secure and managed hosting plan, as well as install the right plugins
In conclusion, WordPress is an excellent choice for creating a website due to its user-friendliness, customization options, and SEO-friendliness. However, be prepared to invest time and resources into keeping your website up-to-date and secure. Or, you could take the easy way out and contact us for support.
