The Top WordPress Plugins for Content Marketing and Repurposing

In today’s digital landscape, content marketing is crucial for businesses to engage with their audience and drive traffic to their websites. However, creating high-quality content is only the first step; maximizing its reach and impact is equally important. WordPress offers a wealth of plugins and they’re designed to help marketers create, distribute, and repurpose content properly. This article will explore the top WordPress plugins for content marketing and repurposing. It will also provide you with the tools you need to get the most out of your content.

1. Yoast SEO

Overview

Yoast SEO is one of the most popular and comprehensive SEO plugins for WordPress, used by millions of websites. It’s primary focus is on search engine optimization, but it also offers valuable features for content marketers.

Key Features

• Content Analysis: Yoast SEO analyzes your content in real-time, offering suggestions for readability, keyword optimization, and meta descriptions. Also, it helps ensure your content is both search engine-friendly and engaging for readers.
• Focus Keywords: You can set a focus keyword for each piece of content, and Yoast will provide recommendations to optimize the content for that keyword.
• Internal Linking Suggestions: The plugin suggests relevant internal links as you write, and this helps to create a more interconnected website structure.

How It Helps with Content Marketing

Yoast SEO ensures that your content is optimized for search engines, increasing its visibility and driving more organic traffic. By improving your content’s readability and SEO, you can reach a broader audience and improve your overall content marketing strategy.

2. Jetpack

Overview

Jetpack is a powerful all-in-one plugin developed by Automattic, the creators of WordPress.com. Not only does it offer a wide range of features, including site security and performance optimization, it also has and content marketing tools.

Key Features

• Social Media Auto-Publication: Jetpack allows you to automatically share your content across multiple social media platforms, including Facebook, Twitter, and LinkedIn, as soon as it’s published.
• Site Stats: Jetpack also provides detailed analytics, allowing you to track how your content is performing in terms of traffic, engagement, and social shares.
• Related Posts: The plugin automatically displays related posts at the end of your articles, encouraging visitors to explore more of your content.

How It Helps with Content Marketing

Jetpack simplifies the process of promoting your content on social media, helping you reach a wider audience. Its analytics tools allow you to monitor your content’s performance and adjust your strategy accordingly. Additionally, the related posts feature helps keep visitors on your site longer, increasing engagement.

3. Revive Old Posts

Overview

Revive Old Posts is a plugin designed to help you keep your content alive by automatically sharing old posts on social media. This is especially useful for content repurposing, as it ensures your evergreen content continues to reach new audiences over time.

Key Features

• Automated Social Media Sharing: The plugin automatically shares your old posts on social media at regular intervals, keeping your content visible long after it’s been published.
• Customizable Schedules: You can set specific intervals for sharing and choose which posts to share based on categories, tags, or age.
• Hashtag Support: Revive Old Posts can automatically generate hashtags based on your post’s tags or categories, increasing its visibility on social media.

How It Helps with Content Marketing

This plugin helps you maximize the value of your existing content by continually driving traffic to older posts. Hence, by automating the sharing process, it saves time and ensures that your content marketing efforts are sustained over the long term.

4. WP RSS Aggregator

Overview

WP RSS Aggregator is a powerful plugin that allows you to import, merge, and display RSS feeds on your WordPress site. It’s an excellent tool for content curation and repurposing, therefore enabling you to aggregate content from various sources and present it to your audience in a meaningful way.

Key Features

• Feed Imports: The plugin can import unlimited RSS feeds from any source, allowing you to curate content from across the web.
• Customizable Display Options: You can control how imported content is displayed, including options for thumbnails, excerpts, and full content.
• Automatic Updates: WP RSS Aggregator automatically updates feeds to ensure the latest content is always displayed on your site.

How It Helps with Content Marketing

By curating and repurposing content from other sources, you can keep your audience engaged with fresh, relevant material without having to create everything from scratch. This can help position your site as a go-to resource in your niche, driving more traffic and engagement.

5. CoSchedule

Overview

CoSchedule is a comprehensive marketing calendar plugin that integrates with WordPress, helping you plan, execute, and optimize your content marketing strategy. It’s particularly useful for managing social media campaigns and repurposing content across different channels.

Key Features

• Marketing Calendar: CoSchedule provides a drag-and-drop calendar that allows you to plan and schedule content across all your marketing channels.
• Social Media Automation: The plugin lets you schedule social media posts directly from WordPress, with features like bulk scheduling and social templates to streamline the process.
• Content Repurposing Tools: CoSchedule includes tools to help you repurpose content, such as turning blog posts into social media campaigns or email newsletters.

How It Helps with Content Marketing

CoSchedule centralizes your content marketing efforts, making it easier to manage and repurpose content across multiple platforms. Its automation features save time, while its repurposing tools ensure your content reaches its maximum potential audience.

6. Content Views Pro

Overview

Content Views Pro is a plugin that allows you to display content in various grid and list layouts without any coding. It’s a powerful tool for repurposing content, as it enables you to create dynamic, engaging displays of your existing posts, pages, and custom content.

Key Features

• Customizable Layouts: The plugin offers numerous layout options, including grids, lists, sliders, and more, which can be customized to match your site’s design.
• Filter and Sort Content: You can filter and sort content by categories, tags, authors, and more, helping you repurpose your content in different ways.
• Pagination and Infinite Scroll: Content Views Pro supports pagination and infinite scroll, making it easy for visitors to browse through large amounts of content.

How It Helps with Content Marketing

This plugin helps you repurpose existing content by presenting it in new, engaging formats. Whether you want to showcase popular posts, create category-specific content displays, or highlight specific authors, Content Views Pro makes it easy to keep your content fresh and relevant.

7. Thrive Leads

Overview

Thrive Leads is a lead generation plugin designed to help you build and manage email lists. It offers a range of opt-in form types and targeting options, making it a valuable tool for content marketers looking to convert readers into subscribers.

Key Features

• Drag-and-Drop Form Builder: Thrive Leads includes a user-friendly form builder that allows you to create custom opt-in forms without coding.
• Advanced Targeting: You can target specific forms to different audience segments based on post categories, tags, user behavior, and more.
• A/B Testing: The plugin includes built-in A/B testing tools, allowing you to test different forms and offers to see what works best.

How It Helps with Content Marketing

Thrive Leads helps you capture leads from your content marketing efforts and turn casual readers into engaged subscribers. By integrating it with your content marketing strategy, you can build a valuable email list. One that can be used for future campaigns, promotions, and content distribution.

8. Beaver Builder

Overview

Beaver Builder is a drag-and-drop page builder plugin that allows you to create custom page layouts and designs without writing code. It’s a versatile tool for content marketers, especially when repurposing content into landing pages, resource pages, or special content hubs.

Key Features

• Drag-and-Drop Interface: The plugin has an intuitive interface, therefore making it easy to design custom layouts and incorporate various content elements.
• Pre-Built Templates: Beaver Builder comes with a range of pre-built templates that can be customized to fit your brand and content needs.
• Responsive Design: All layouts created with Beaver Builder are fully responsive, and ensure that your content looks great on any device.

How It Helps with Content Marketing

Beaver Builder allows you to repurpose and repackage your content in visually appealing, user-friendly formats. It doesn’t matter if you’re creating a landing page for a new eBook, a resource hub for blog posts, or a promotional page for a webinar. Indeed, Beaver Builder gives you the flexibility to design and optimize your content for conversions.

9. WPForms

Overview

WPForms is a powerful form builder plugin for WordPress, designed to help you create all kinds of forms, from simple contact forms to complex surveys and polls. Furthermore,it is particularly useful for content marketers looking to engage their audience and gather valuable insights.

Key Features

• Drag-and-Drop Builder: WPForms offers an intuitive drag-and-drop interface, allowing you to create custom forms without any coding.
• Pre-Built Templates: The plugin includes a variety of pre-built form templates. That makes it easy to create forms for different purposes, such as lead generation, feedback, or event registrations.
• Conditional Logic: WPForms supports conditional logic. Therefore it lets you show or hide fields based on user responses, and can lead to more personalized and effective forms.

How It Helps with Content Marketing

WPForms allows you to gather valuable data from your audience, whether it’s through surveys, quizzes, or lead generation forms. This data can be used to tailor your content strategy, improve engagement, and repurpose user-generated content.